Jay Is On The Way — Weekly Marketing Recap

Total Completed Revenue

$212,827

Week of Mar 23–29, 2026

Paid Marketing Revenue

$202,633

95.2% of total revenue

Organic Revenue

$10,194

4.8% of total revenue

Inbound Calls

705

Total

Unique Calls

480

Unique

Calls Booked

210

Booked

Abandoned

179

↑ Highest

Opportunities

Opps

Book Rate

29.8%

Booked / Calls

Leads from (PPC) HVAC

3.29x

✓ Moderate

Completed Rev: $32,883 Actual Spend: $9,980 Leads Booked: 34 (60.71%)

Leads from (PPC) Plumbing

5.89x

★ Excellent

Completed Rev: $38,841 Actual Spend: $6,590 Leads Booked: 44 (48.89%)

Leads from Paid Social

7.86x

★ Excellent

Completed Rev: $60,926 Actual Spend: $7,751 Leads Booked: 79 (219.44%)

Leads from Paid SEO (GBP, Website)

34.98x

★ Excellent

Completed Rev: $244,680 Actual Spend: $6,995 Leads Booked: 140 (36.84%)

Leads from LSA

11.15x

★ Excellent

Completed Rev: $170,084 Actual Spend: $15,248 Leads Booked: 173 (52.58%)

Leads from Direct Mail

3.67x

✓ Moderate

Completed Rev: $18,312 Actual Spend: $4,987 Leads Booked: 11 (44.00%)

Campaign	Revenue	% of Total	Inbound	Abandoned	Opps	Booked
Lace AI / Website	$38,871.77	18.3%	0	0	1	0
Google PPC	$31,185.96	14.7%	9	1	3	4
Google LSA Ads	$30,053.85	14.1%	114	25	21	42
Facebook Ads	$28,798.56	13.5%	10	0	13	33
Website (Direct)	$17,137.90	8.1%	49	11	5	13
GMB – VA	$11,689.50	5.5%	28	12	4	13
Previous Customer	$4,778.56	2.2%	5	0	9	18
PMAG Customer	$3,584.68	1.7%	10	0	4	17
Google PPC Plumbing	$3,561.77	1.7%	36	11	6	12
GMB NC	$1,995.60	0.9%	30	2	3	8
Organic Social	$1,033.72	0.5%	7	2	1	1
Direct Mail	$426.32	0.2%	7	1	0	1
Total (Attributed)	$173,118.19		265	65	70	153

⚠ Note: Attributed campaign revenue totals $173,118. A discrepancy of $10,193 was identified between the campaign summary and business unit reports due to unassigned or misc revenue.