Jay Is On The Way — Weekly Marketing Recap

Executive Snapshot

Total Completed Revenue

$186,078

All divisions combined · Pipeline: $213,352

Paid Marketing Revenue

$153,988 82.8%

GBP/SEO · LSA · PPC · Social · Direct Mail

Organic Revenue

$32,090 17.2%

PMAG · Previous Customer · Radio · SMS

Call Board

Inbound Calls

688

Calls Answered

504

Jobs Booked

190

Abandoned

184

Jobs Completed

Book Rate

27.6%

ROAS by Channel

Paid Social (Facebook)

13.10x

★ Excellent

Spend: $2,833 · Revenue: $37,109
Leads: 4 · Booked: 14 (350%)*

Google LSA

11.67x

★ Excellent

Spend: $2,874 · Revenue: $33,556
Leads: 64 · Booked: 32 (50.0%)

Paid SEO — GBP & Website

10.54x

★ Excellent

Spend: $6,995 · Revenue: $73,731
Leads: 95 · Booked: 25 (26.3%)

PPC — Plumbing

0.98x

⚠ Below Break-Even

Spend: $1,834 · Revenue: $1,806
Leads: 11 · Booked: 6 (54.6%) · Monitor next week

PPC — HVAC ⚠ Escalate

0.41x

⚠ Below Break-Even

Spend: $2,219 · Revenue: $907
Leads: 8 · Booked: 2 (25.0%) · 3rd week underperforming

Direct Mail

N/A

⚙ Spend Entry Needs Fix

Spend logged: $1.00 · Revenue: $16,849
Leads: 15 · Booked: 10 (66.7%) — strong real performance

Campaign Performance

Campaign	Revenue	% of Top	Inbound	Abandoned	Completed	Booked
GMB — Virginia Paid SEO	$46,260	100%	24	14	9	12
Facebook Ads Social	$37,000	80%	2	—	5	14
Google LSA Ads LSA	$33,556	73%	83	19	24	34
Direct Mail Direct Mail	$16,849	36%	24	7	8	12
Website Paid SEO	$15,032	33%	35	9	3	4
98.1 WSYD Radio VA Organic	$11,500	25%	10	4	3	5
PMAG Customer Organic	$7,836	17%	—	—	3	10
Previous Customer Organic	$4,806	10%	23	—	19	54
Altitude Academy Academy	$3,569	8%	34	7	2	6
Google PPC — Plumbing PPC	$3,025	7%	16	5	7	7
Maintenance Reminder SMS Organic	$2,628	6%	7	—	2	3
Calls Without Campaign Organic	$1,751	4%	273	79	2	5
GMB NC Paid SEO	$1,359	3%	99	25	5	13
Google PPC — HVAC PPC	$907	2%	10	3	1	2
TOTAL	$186,078	—	688	184	98	190